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DealerEdge HQ · $50K Ceiling Ahead
Flat ATP & GM’s $4B Bet—Sell Value, Not Price
Kamil Grzych
June 12, 2025
1. KPI Snapshot
Average Transaction Price: $48,799—lowest flat month-to-month, but trending toward $50K MSRP.
Insight: Price resistance rising; time to lean on value-add, not pure MSRP hikes.
2. Market Pulse Dashboard
Metric | Value | Δ vs Apr |
|---|---|---|
SAAR | 15.65M | −1.6M |
Days’ Supply | ~66 | −6 days |
ATP | $48,799 | −$12 |
Manheim Index | ~205 | −1.4% |
Takeaway: Transaction prices flat, but MSRP ceiling at $50K bites—buyers tightening on offer transparency.
3. Pricing & Profit Board
Age Band | Strategy | Rationale |
|---|---|---|
🟢 < 40 days | Maintain MSRP + consider add-ons | Leverage strong demand; differentiate |
🟡 40–90 days | Swap incentives for service/maintenance packs | Preserves gross while enhancing value |
🔴 > 90 days | Apply –1% weekly markdowns | Frees aged inventory and floorplan costs |
4. Turnkey Sales Play – “After‑Credit Upsell”
Show MSRP and after-incentives price (tax + fees).
Highlight $2–3K credit difference in the value box.
Try “Take home today with cash-back headroom.”
Expected lift: +5–7% on accessory and back-end sales.
5. Talent & Ops Edge
Have floor managers track accessory attachment rates by rep—recognize top performers weekly to boost adoption.
6. OEM & Regulation Radar
GM's $4B U.S. investment signals long-term domestic ICE & EV output growth. wardsauto.com+14cbtnews.com+14natlawreview.com+14spyne.ai+14ourmidland.com+14nypost.com+14
CA repeals EV sales mandate for 2035—expect policy shifts affecting incentives. reuters.com
7. Execution Checklist
Update in-store pricing worksheets reflecting MSRP + value-add strategy.
Brief finance teams to spotlight after-credit numbers.
Start tracking accessory attach rate per rep in CRM.
8. Team Conversation Prompt
“Which accessories are moving most with after-credit messaging, and how do we scale that?”
Thursday 7 AM: Inventory hot spots by region + guide to optimize aged compact car stock.
Five minutes. All edge.