DealerEdge HQ - SAAR locked at ~15.5 M. Supply tight

1. Market Strategy Insight

SAAR holds ~15.5M; limited supply tightens margins

• U.S. light-vehicle SAAR sits near 15.5 million, relatively flat month-over-month—a sign demand is cooling post-Q1 spikes.

• New-vehicle inventory remains lean at 2.45 million units, while used-vehicle days supply tightened to 42 days.

• Used prices are steady; but with inventory so tight, it’s leverage time for high-margin units.

Why it matters: Lean supply regimes favor dealers—optimize pricing and promote your strongest inventory, especially pre-owned that’s moving fast.

CTA → Explore today's supply dashboard

2. Tech & Innovation Shift

Dealer ransomware risks jump; ADAS acceptance still a blocker

• Reports show dealership cyber attacks increased ~200% year-over-year in H1 2025, primarily via ransomware and vendor exploits.

• Consumer trust in ADAS is plateauing—only ~70% say they'll upgrade their next car only with proven systems like lane-keep and collision alerts.

Dealer play: Revamp IT defenses—schedule immediate audits, diversify backup systems, vet vendor software. Train sales staff to demo ADAS with clarity and confidence.

CTA → Download the Cyber+ADAS readiness kit

3. Performance Metric of the Week

Fast response = closing edge

• 78% of deals go to the first responder. Yet still 23% of leads are unanswered past 24 hours.

Quick-win: Automate reply within 10 minutes—SMS with link/video. Daily CRM sweeps to eliminate leads slipping into the shadows.

CTA → Test your contact response benchmark

That’s your edge. Stay decisive.
—DealerEdge HQ Research