DealerEdge HQ — Founder's Note

I’ve been a car guy since the ’92 SL 500

• High-school summers: porter, washing and driving exotics

• Pre-college: detailing Ferraris

• Post-grad, California: inside a top dealer group (Toyota), running social, BDC, and translating every new vendor platform so the GM could keep up

What that seat taught me

• Dealers drown in data and vendor pitches

• Almost none of it turns into a decision before the first up walks in.

• Innovation sparks anxiety, so big ideas die fast.

• Lack of local market understanding

After a couple of tech startups, I landed back with Toyota in the Midwest. Same story, different ZIP. Dealers aren’t evolving fast enough. That’s why I built DealerEdge HQ to fix it. 

What you’ll get

• 5-minute brief, 7 AM ET, Tue & Thu. Read it before the desk meeting even starts.

• Market pulse economic data and its impact on your store and the consumer

• Sales plays how to optimize your sales team.

• Tech that matters. I test tech solutions so you don’t have to

• One-line “do this now” takeaway for every role: principal, GM, GSM, front-line pro.

Why now

Margins are thinner, customers are smarter, and the OEMs think they can run direct. If we don’t move faster, someone else will write the rules.

KG