I’ve been a car guy since the ’92 SL 500
High-school summers: porter, washing and driving exotics
Pre-college: detailing Ferraris
Post-grad, California: inside a top dealer group (Toyota), running social, BDC, and translating every new vendor platform so the GM could keep up
What that seat taught me
Dealers drown in data and vendor pitches
Almost none of it turns into a decision before the first up walks in.
Innovation sparks anxiety, so big ideas die fast.
Lack of local market understanding
After a couple of tech startups, I landed back with Toyota in the Midwest. Same story, different ZIP. Dealers aren’t evolving fast enough. That’s why I built DealerEdge HQ to fix it.
What you’ll get
5-minute brief, 7 AM ET, Tue & Thu. Read it before the desk meeting even starts.
Market pulse economic data and its impact on your store and the consumer
Sales plays how to optimize your sales team.
Tech that matters. I test tech solutions so you don’t have to
One-line “do this now” takeaway for every role: principal, GM, GSM, front-line pro.
Why now
Margins are thinner, customers are smarter, and the OEMs think they can run direct. If we don’t move faster, someone else will write the rules.
KG