New DealerEdge HQ — Tuesday, June 3, 2025Post

📊 Market Pulse

• May U.S. Light-Vehicle Sales: Up 3.4% YoY; SAAR at 15.6M, slightly below April's 15.7M.

• Average Transaction Price: $45,462, a 1.4% increase from May 2024.

• Used Car Prices: Retail prices are rising slowly; the average listing price at $25,128. businesswire.comcaredge.com

🧠 Sales Play: "One-Touch Trade Triage"

Objective: Accelerate trade-in processing and improve reconditioning turnaround.

Steps:

1. Assign a sales assistant to record a 60-second video walk-around for every trade-in.

2. Immediately send the video to the reconditioning lead.

3. Schedule reconditioning work based on the video assessment.

Result: Dealerships implementing this saw an 18% faster turnaround on trade-ins.news.dealershipguy.com

🛠️ Tech That Matters: Hyundai's Customer Assurance Program

Overview: Hyundai will not increase the MSRP for new vehicles on or before June 2, 2025, despite tariff pressures. hyundainews.com

Implication: This move may influence customer perceptions and competitive positioning.

📈 OEM & Policy Watch

• Hyundai Price Adjustment: Considering a 1% price hike on U.S. vehicles to counter tariff impacts.

• GM's Stance on Tariffs: CEO Mary Barra supports 25% auto import tariffs to level the playing field for U.S. manufacturers. reuters.comnypost.com

✅ One-Line Actions

• Principal: Review floor-plan interest vs. ADM revenue.

• GM: Add “conditional approval” count to weekly reports.

• GSM: Train team on video trade triage process.

• Sales Rep: Offer accessory bundles to travel-bound buyers.